3. Niches
Finding Your Place in the World
RULE 3: Find your niche
At the Olympics, millions watched a man ride a dancing horse to win a gold medal. That is niche. Other athletes spent four years preparing for a 10-second dash. They became world-class athletes because they found their niche and worked at that. In advertising and politics, like sport, it’s all about targeted (niche) campaigns.
In …
